Colour Matters

Posted on Dec 2, 2015

Designing a website needs a lot of skills. You need to come up with quality content for a start. But even the highest quality content isn’t enough if your actual website design is poor. So you need graphic design skills too. Plus, your website needs to be easy to use and navigate so you also need interface design skills too. And then of course, there’s also speed optimization and SEO skills that are needed.

And the design of your website can have a huge impact on the success of your business. If you’re selling a product for example, higher quality and more persuasive copy will result in more sales. And a nicer-looking, faster website will get more visitors who stay longer.

So it’s no surprise that big websites usually have in-house teams of people involved to meet these needs. Either that or they hire third party companies (such as ours, if you’re interested!).

One element that is often neglected somewhat in website design is the colour scheme. Different schemes convey different impressions and emotions. For example, some colours stir feelings of excitement while others give a feeling of peace and tranqulity. And some can stimulate the observer’s appetite (which is useful if you’re a food seller, restaurant, etc!), while others can even invoke anger and irritation (not what you want if you’re looking to convert visitors to buyers!)

Big companies will spend large amounts of money on getting the colour scheme right, especially if they’re looking to enter a new market (where a different culture might react to colours differently). The amount they spend is a reflection of just how important your colour scheme is to your business.

So, even if you’re a one-man band running your own personal website, don’t forget to pay attention to your colour scheme. Make it as attractive as possible and use colour blends that go well together. And don’t forget to choose a colour scheme that reflects the type of site you are, and stirs the required response from your visitors.

Paletton is a great online tool you can use to help you with your colour scheme.

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