If you run a business in today’s world, you’re probably aware of the need to be responsive and react fast to changes in market conditions and customer requirements.
But in this digital age you also need a responsive website. In terms of your website, the word “responsive” means that your website resizes itself to suit whatever device it’s viewed on. This means your website looks good on desktop PCs, tablets, mobile phones and anything else you can think of.
This is important not only because an increasing number of your website visitors will be viewing your site on mobile devices, but also because Google now takes your site’s mobile responsiveness into account when determing it’s search result rankings for mobile users. Google rolled out an update on 21st April, 2015, that aims to boost mobile friendly sites in their mobile search rankings.
And with more and more of your visitors coming from this area, if you want to rank high in Google you’ll need a responsive website. Luckily, if you’re a WordPress user, most modern WordPress themes are already responsive themes. If you’re using an older, non-responsive theme you might want to get in touch with your theme provider to see if they offer an updated responsive version. Failing that, you might want to consider upgrading to a new responsive theme.
Unfortunately, if you’re website is based on HTML or similar technologies, you’ve a harder task ahead of you to move to a responsive site. It’s still something you need to do though, if you want to stay ahead in the rankings.
You can test your site’s mobile responsiveness using Google’s own tool here.